Learn why there is a delay to publish Instagram posts in Sked Social.
When Sked Social posts to Instagram, it doesn’t happen instantly. Instead of using an API like Facebook or Twitter, Sked uses a physical device (tablet or phone) running Instagram, which can take between 60-90 seconds per image and longer for videos.
Because Sked doesn’t have a dedicated device for each account (this would raise costs significantly), it uses a queue. Here’s how it works: if several accounts have posts scheduled for the same time, they’re queued randomly and posted one at a time. So, if 10 accounts are set for 9:00 AM, the last post in line might show up around 9:10 or 9:15.
Sometimes, posts may be re-queued if they fail due to device or upload errors, which can add to the delay. On average, posts go up within 3-5 minutes, depending on how busy the queue is.
Tip: Posting at an off-peak time like X:55 (5 minutes before the hour) can help avoid delays, as top-of-the-hour slots tend to be busiest.
If your posts seem delayed for an unusually long time, feel free to reach out to us—we’ll look into it!