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Social Listening - Overview

Introducing powerful social listening, made simple Uncover sentiment, understand your audience, and outpace competitors with AI-driven insights and easy, presentation-ready reports.

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Social Listening overview.

Social Listening has arrived on Sked with a suite of tools to track sentiment, identify audiences, and benchmark against your competitors, across all your social channels.

Social Listening Summary page.

Opening Social Listening will navigate you to a new summary page, showing high level metrics and insights across the core listening features: Brand Sentiment, Audiences and Competitors, and subsections from within. The summary page defaults to 8 weeks.



Use the summary sections as an entry point into the full Social Listening sections. 

Brand Sentiment

Effortlessly track, analyse, and visualise brand sentiment across social channels with AI-powered insights, trend monitoring, influencer analysis, and campaign-specific sentiment reports—all in a single, presentation-ready platform.

Read more on Sentiment

 

  • Understand the sentiment of your brand across different social channels

  • Visualise sentiment change over time and monitor for trends

  • Analyse which influencers are talking about your brand

  • Track your content label and campaign sentiment

  • Use AI analysis to extract sentiment insights and trends in seconds (Coming in late March 2025)

  • Create presentation ready PDF reports of your sentiment in moments (Coming in late March 2025)

Audience

 

 

Read more on Audience

Gain a complete view of your audience across channels with AI-driven insights, detailed demographic mapping, engagement timing analysis, and instant, presentation-ready reports to elevate your brand strategy.

  • Bring together and visualise your audience across channels and social accounts

  • Map your audience across country, city and timezone

  • Understand who and when your brand content is being viewed

  • Use AI analysis to extract audience insights and trends in seconds (Coming in late March 2025)

  • Create presentation ready PDF reports of your audience in moments (Coming in late March 2025)

 

Competitors

 

 

Read more Competitors

Stay ahead with AI-powered competitor insights, tracking up to 20 rivals on audience engagement, strategy, and posting trends—all visualised in side-by-side benchmarks and delivered in presentation-ready reports.

  • Monitor up to 20 competitors with deep metrics alongside your social accounts

  • One-click benchmarking to measure your traction against individual competitors or their average

  • Track your competition's audience, content, engagement and posting habits

  • Visualise a competitor average against yours for a side-by-side comparison

  • Monitor competitor trends over time

  • Use AI analysis to extract competitor insights and trends in seconds (Coming in late March 2025)

  • Create presentation ready PDF reports of your competitors in moments (Coming in late March 2025)